This post is the second in a series of eight posts focused on building a successful personal brand online. The eight topics that I’ll be covering are below and I’ll link to these articles as they go live so that you can follow the entire series. Brand Foundations / Brand Strategy Ideal Client (this post) […]

What is a personal brand? To me, there are two types of brand – a personal brand and a business brand. A personal brand is connected to an individual. It’s when you can clearly put a face to a business and you build a connection with the person behind the business. Good examples of those […]

There’s a lot of information on the internet about ideal clients – why they are important and how to figure out who they are. If you’re reading this article, I’m going to assume that you know who your ideal client is or at least have an idea of who you do and don’t want to […]

Rebranding is the process of altering your brand message and identity to better suit your business’ needs. There comes a point in every business’ journey where you will need to go through a rebrand. Knowing when to rebrand your business is a question that I get asked a lot. How will I know when the […]

You may think that a business and a brand are two of the same but they’re not. What is a business? Your business is your foundation. Your business is the products and services that you offer. It’s your business model. Without a business, there’s nothing to brand which is why before you can create a […]

One of the biggest mistakes I see entrepreneurs making in their business is launching and running a business without having a strategy in place. Instead of focusing on the long-term strategy, they pull together a logo and a website, put together their services with prices that have often been plucked out of thin air, create […]

Is this you? You’ve been in business for a couple of years and you are now ready to take everything you have learnt and discovered about yourself and your business so far and use it to up-level. The first year or two in business is what I like to call the discovery phase. You’ve thought […]

As creative small business owners, we only have so many hours available to work on our business. We don’t always have the luxury of hiring specialists to work alongside us to take over our accounting or to manage our social media or emails. This is why automating and batching as much as you can is […]

You’ve probably ready many a blog post and listened to many a podcast telling you to niche down your offerings, to be a master of one service and that’s not necessarily untrue. For some businesses. When I started planning the creation and launch of Fleurir Creative, I knew from the beginning that I didn’t want […]

Client experience is a phrase that we hear a lot in the small business world but what does it actually mean? And why is it so important? These are the topics that I’ll be covering in today’s post. What is a client experience? Your client experience begins as soon someone has that initial first impression […]