There’s a lot of information on the internet about ideal clients – why they are important and how to figure out who they are.
If you’re reading this article, I’m going to assume that you know who your ideal client is or at least have an idea of who you do and don’t want to work with.
Knowing who your ideal client is is one of the most important steps in growing a successful online brand. If you don’t know who you are talking to, it’s impossible to create a brand that will propel your business forward.
What I want to talk to you about today is how to attract your ideal client and make them fall in love with you.
1. Make sure your offerings meet the needs of your ideal clients
Do you know what your ideal clients are looking for? Do you know what problems they have and do you have the products and or services to help them resolve these problems?
Instead of thinking about what you want to offer, think about what your target market needs help with and create your offerings around this. For example, my ideal clients are not just looking to rebrand because they don’t like the look of their current brand. My ideal clients are looking to up-level their business and know that they need a strategic plan in place to go alongside the visual side of their branding. They understand that rebranding is so much more than how their business looks from an identity perspective. This is why I created The Flourish Experience and I only work with clients who are ready to up-level their brands in order to reach the next stage in their business.
2. Know your worth
If you don’t value your knowledge and experience, how do you expect someone else to? An important step in attracting your ideal clients and making them fall in love with you is to feel completely confident in the value you give to your clients.
Often by not feeling confident in ourselves, we refrain from putting ourselves out there which brings me nicely onto step three.
3. Start marketing your business where your ideal clients are
One of the most important things you can do is to just put yourself out there. Yes, having a strategy in place is extremely important in order to focus your efforts and grow your business. However, if you have been putting off marketing your business and increasing your visibility because you feel like you need a plan or you need a perfect looking brand identity, then please don’t worry about those things right now, just put your best content in front of your ideal clients.
Marketing isn’t something that quickly grows your audience overnight. Nurturing and growing your audience takes time so by starting to put yourself out there, whether that be a video on Instagram Stories or a blog post filled with value, you are taking those all-important first steps.
4. Create a consistent brand identity
You may wonder why I have put this as step four instead of step three and I have a good reason.
All too often as entrepreneurs, we allow things to stop ourselves from growing our business because they are not perfect. We refrain from putting ourselves out there because we don’t have a plan or our brand identity isn’t perfect or because we are consuming SO MUCH INFORMATION that we just feel overwhelmed.
Don’t let the fact that your branding isn’t perfect, stop you from getting in front of your ideal clients. HOWEVER, your brand identity plays a very important part in your brand growth journey so it is something that needs to be addressed.
If you don’t feel like your current branding is attracting your ideal clients then it’s time to change it. Whether that’s an entire rebrand or ensuring that you are consistent across all platforms.
5. Put out quality valuable content for free
One thing that often comes up during my strategy sessions with clients is that they are scared of putting their best content out there.
There are two main reasons that I hear as to why this is the case.
The first being that they worry that by giving out all of this free information, they are going to do themselves out of business as their audience will just do things themselves. Well, I can tell you now that this isn’t the case. Yes, there will always be a proportion of your audience that will DIY but there will be those out there (your ideal clients) that will read and watch this valuable content, decide that you are the expert for them and hire you to do the job.
The second reason is they worry that their competitors will copy their content and replicate it for themselves. Again, yes there may be some business owners that are too lazy to think for themselves and will just copy an article they found online but they will never do well because they are not you. The whole point in building a personal brand is so that people buy from you. By simply copying what someone else is doing, they are not using their own unique voice.
So please, don’t worry that your potential clients won’t buy from you or that your competitors may steal from you, just keep putting out valuable content and position yourself as the expert in your field.
6. Give them the best possible experience
Client experience is a key element in building a successful personal brand. This doesn’t just mean from the moment that they are a client but from the moment they first come into contact with your brand.
Think about all the touchpoints that your audience have with your brand and how you can enhance their experience to make it as seamless as possible.
I hope that’s helped you to think of ways in which to attract your ideal client and make them fall in love with you.
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During this high-touch programme, I’ll walk you through the process of building and growing your brand from start to finish.
With fortnightly Q&A group coaching calls where you have direct access to me, a private community, access to my video trainings, workbooks and resources, you’ll feel confident and excited that you too can grow a sustainable and successful online brand.