Apply for a founding spot
Over six months, we create space inside your fully booked business, build the audience you've never had time to grow, and launch your first scalable offer. You finish with something live, validated, and earning alongside your client work.
Done-for-you work is brilliant. It just shouldn't be the only way your business makes money.
Beyond 1:1 - a 6-month done-with-you program
This Program is for:
You're a talented done-for-you service provider. Fully booked, well-recommended, and busy because you're good at what you do.
But lately, being in demand hasn't felt like the win it was supposed to be. Right now...
Not because tomorrow's deadline demands it, but because you said yes to one more client when you were already full, and your evenings have quietly become the buffer holding everything together.
You're still at the laptop at 9pm more nights than you'd like to admit.
Every pound you earn is tied to hours you personally deliver, which means a week off costs you twice and your income ceiling was set the day you set your capacity.
Your income stops the moment you do.
The done-with-you offer, the group program, the template you keep trying to work on. You wrote it down months ago, and every time you reopen the note, a client email closes the tab for you.
You've got ideas for something scalable, but they never make it past your notes app.
There's no audience waiting and no email list warming, and the thought of building one on top of a full client load feels genuinely impossible.
Your clients come from referrals, which is lovely, right up until you want to sell something referrals can't sell.
Because maybe you've tried it and it didn't sell and now you're thinking scalable offers aren't for you. Spoiler alert - they are!
And you're tired of the "just launch it" and "you should create a course" advice.
You see, most scalable offers don't fail because the idea was bad.
They fail because they were launched into a business with no room to build them and an audience of nobody to sell them to. A brilliant course launched to 43 lukewarm followers by someone working 50-hour client weeks was never going to sell.
Which is why Beyond 1:1 doesn't start with your offer.
It starts with your business. We fix the conditions first: the space, the audience, the foundations. Then we build the offer into a business that's actually ready for it.
And by the way, "scalable offer" doesn't have to mean a course. For most of my clients it's a group program or a done-with-you version of what they already deliver brilliantly 1:1. The right format comes from your business, and finding it is part of the work.
Kayla Dean - The Literary Co
Having a marketing mentor (and, I'd argue, a launch strategist) really helped me propel my business forward in both expected and unexpected ways -- you guided me through a rebrand and new website, program launch, growing my email list, discovering how to market more sustainably, helping me figure out the relationship of ads and organic content, and just discover how I can start to scale my business without having to work so much more to get there.
This year has been so pivotal in my business. Not only am I at record revenue, but I'm also feeling a lot more ease and flow in my business.
Marion Tan - Hearten + Hone
Having someone like you as a mentor has allowed me to make strides in my business in a way that you always know what to say to make me get out of my head and just do the thing. So often I find myself overthinking things I shouldn't and you have this magical way of making me see a perspective that serves me best. I love how our calls were so productive. They would always go from "Hey Louise I'm stuck in my head" to "Ugh this is why I need you, I know what to do now".
Anyone who's ever even had the slightest thought of working with you should just go for it! You're the mentor to hire and they won't regret it a single bit!
Wilda - hello I'm WIlda
"I was so amazed last night reading through my onboarding questionnaire! I'm actually in shock! I hadn't realized how far I had come thanks to your support. I've accomplished most of my goals for the YEAR and we're in March?! I feel more confident now throughout everything that I say and do. I've gained so much clarity about things I was doing before that didn't feel right and on WHY they don't feel right. Definitely the most valuable part of this whole process has been knowing I can count on your support and accountability."
I am so grateful to have you as a coach/mentor and truly couldn't thank you enough for everything!
Introducing Beyond 1:1
A 6-month, 1:1, done-with-you program for fully booked done-for-you service providers.
I help you go from a business that only earns when you're delivering, to a live, validated scalable offer generating income alongside your client work. We do this in six months even if you're at capacity right now and have no audience to sell to.
This isn't building an agency or a pivot into coaching. It's not about dropping the clients you love. It's a business that earns in more than one way, built around the one you already have.
Apply for a founding spot
We choose the right format for your business and your audience. For most clients this is a done-with-you offer or a group program built from the work you already deliver 1:1. You finish with a scalable offer that's live, validated, and generating income alongside your client work.
We build and launch your scalable offer
04
This is the piece most people skip, and it's why most scalable offers fail at launch. While we're working on your offer structure, we're building the marketing foundation and audience growth strategy your scalable offer needs to sell into. By the time you launch, you have warm people ready to buy.
We build your audience at the same time
03
Nobody builds anything at full capacity. So the first thing we build isn't your offer, it's the space to create it. For most clients this means packaging long bespoke projects into a shorter, tighter, more intensive offer that delivers the same results in less time. Your income stays protected. Your weeks get room in them.
We fix how you work before we add anything new
02
Before we build anything, we look at your entire business. Who you're working with, what you're offering, what you're charging, how you're spending your time, and where your clients come from. You'll know exactly what needs to change and in what order before we touch a thing.
We look at The Full Picture first
01
Here's what six months together looks like
Four stages across six months. Each one exists because skipping them is the reason most scalable offers fail.
For when you're thinking:
"I don't know what to build or how."
For when you're thinking:
"I don't have time."
For when you're thinking:
"What if nobody buys it?"
This is what the whole six months has been working toward.
I knew I wanted to scale so I worked with a business coach and launched my first scalable offer - a £12 brand strategy workbook that went on to make thousands passively without me actively promoting it. From there, I built a collection of Showit website templates, which meant I could take on fewer clients and increase my revenue at the same time.
Coming from a marketing background, I made organic visibility and a multi-channel marketing strategy a priority from the start. That led to 10,000 monthly website visitors and over 300 new email subscribers every month.
Shortly after launching my templates, two service providers asked me to help them build and launch their own scalable offers. I realised how much I loved it and slowly my business became what it is now. Helping done-for-you service providers build scalable income alongside their client work.
What I bring to this isn't something I learned from a course. It's years of real experience building my own scalable offers, making my own mistakes and learning what actually works. Combined with 20 years of marketing experience, I can look at your specific business and help you build something sustainable and scalable.
Business and MARKETING Strategist FOR ONLINE SERVICE PROVIDERS.
So who am I? I'm Louise
I started my business nine years ago as a brand and website designer. I reached a point where I was consistently booked with done-for-you clients and found myself working evenings once the kids were in bed just to keep on top of it all.
Everything you need to do this properly
A Two-hour kick-off CALL
We audit your whole business together and you'll get a personalised roadmap for the next six months.
Bi-weekly 45-minute 1:1 video calls
Twelve calls across your six months. Twice what the full program will include when it launches.
1:1 voice and message SUPPORT
Unlimited voice/text support Tues-Thurs so you're never stuck between calls.
Milestone document reviews
At key points in the program, you'll send me your documents to review and I'll provide feedback.
Templates and frameworks
From someone who has built scalable offers herself and helped other service providers do the same.
Naomi & Louise - Lucky Night Studio
Working 1-1 with Louise gave us so much clarity and direction, which is what we were missing before! Each call had at least 1 'aha' moment that we were able to implement and start seeing results. Our approach to marketing felt very 'all over the place' before, and now feels much more streamlined and effective.
A second opinion from someone who isn't so 'in it' was incredibly valuable. Decisions that we would have been stuck on for weeks took just a few minutes to hash out with Louise's help.
Lola - The Brand DOula
"I came in wanting to launch a course and figure out how to market it alongside my custom design services. I did exactly that by the time we finished. And I surpassed my enrolment goals! I chose to work with you specifically because your program's objective really spoke to me. I was overwhelmed by custom design projects and wanted to stop having to rely on these intense projects for my income. When I saw your "1:1 vs 1:many" explanation it resonated with me a lot and I realized that was what I wanted.
Thank you for all of your help and encouragement! I know for a fact I never would've launched Brandland without your support.
Apply for a founding spot
Why these founding spots exist
But that's not how I've ever built anything, and it's not what I teach. The method inside Beyond 1:1 isn't new. It's what I've used with my own business and my 1:1 clients for years. What I'm building now is the program around it: the templates, the resources, the structure. And I'm building it around my founding clients.
So here's the deal... Founding clients get the method before it's a program, at the highest level of 1:1 access this offer will ever include. Twice the calls, my eyes on your business every fortnight and lifetime access to the program content for as long as the program runs.
Truth be told, I could have built the whole program first and launched it fully formed next year with both group and 1:1 options.
This is for you if...
→ You're a done-for-you service provider with an established business.
→ You're fully booked or close to it, with consistent client revenue coming in.
→ You want to keep the client work you love and be more selective about it, not walk away from it.
→ You're open to changing how you work so your business fits around your life, instead of the other way round.
And it's not for you if...
→ Your business is brand new. Beyond 1:1 builds on existing revenue and proven expertise.
→ You want to quit client work entirely. This is about building a hybrid business model.
→ You're not willing to put the work in to see results. Scalable income is worth it, but it does take time and energy.
→ You don't want to build an audience and would rather rely on referrals.
Abigail Rose West
Where do I start? Louise helped me go from overworked, not knowing how to scale, and the only marketing being my Instagram to being booked out with all absolute dream clients at my higher ticket pricing, a multi-channel marketing strategy, a website I'm frickin' proud of and so much confidence now!
I had been in contact with Louise for about a year before I started working with her and I just knew she'd be an absolute joy to work with.
Building my confidence has been a huge win for me as it was a major setback for me before working with Louise.
Emily Northrop
It was easily the best decision I made for my business. Before I started working with Louise, I was a little hesitant to work with a coach but I am so glad I overcame that hesitation and decided to work with her. It was monumentally transformative and so, so helpful. If anyone is looking for a coach, I would highly recommend Louise. She is the kindest human and it was just so, so lovely to work with her and I’m really sad that our time together has come to an end for now.
She is so, so knowledgeable about marketing and that coupled with her previous experience owning a service-based business was really helpful!
Tatum Brandt - Brandt Creative CO
As a designer most if not all of my business comes from referrals and I really wanted to make sure I had leads coming from other places incase referrals dried up. She worked with me to create a step by step marketing plan that fits exactly to my business and revenue goals. She helped me get on other platforms like Pinterest, to start blogging and create an email list. I could not recommend Louise enough. You need to book her for 1:1 coaching!
One of the best investments I made in my business was investing in Louise for 1:1 marketing coaching!
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Frequently Asked Questions
Your questions answered
This is the reason Stage 2 of the program exists. We create the space before we build anything. I'm not going to tell you to create a scalable offer when your plate is already full. So rather than jump straight in, we restrcuture your business to create space without losing revenue.
Neither do most of my clients when they start. A lot of service providers rely on referrals so in stage 3 of the program we focus on building a warm audience. The beauty of done-with-you and group offers is that you don't need a big audience, just a loyal one.
Understanding why it didn't work is one of the first things we look at. Most scalable offers fail not because the idea was wrong but because the business isn’t set up to support it. This could look like a lack of capacity, limited audience or no marketing strategy to support a launch. We identify and fix these things first so this time the offer has a genuine chance to work.
We decide that together inside the program, based on your expertise, your audience and your capacity. For a first scalable offer it's usually a done-with-you format, because they're easier to sell and easier to deliver well. But the right answer comes from your business, not a template.
Fill in the application form and we'll book a call to find out. I want to make sure this is the right program for where you are and that I'm the right person to help you. If it's not the right fit for either of us, I'll tell you honestly.
Apply for a founding spot
Beyond 1:1 is for done-for-you service providers who are ready to stop thinking about scalable offers and actually build it into their business model with the right strategy, the right support and the right foundations in place so it works.
The application takes about five minutes. From there we'll book a call to talk through where you are and whether this program is the right fit. If it is, we get started. If it isn't, I'll point you in the right direction.
Either way, you'll leave the call with more clarity than you had before. That's a promise.
You've been thinking about this for a while. You know you want scalable income alongside your client work and you also know you don't want to keep figuring it out alone.
Ready to build your scalable business model the right way?
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