In six months you'll have a scalable offer built, launched and generating income alongside your done-for-you work.
However, somewhere along the way, you started thinking that there has to be more than this. You want income that doesn’t disappear the moment you take a week off. You want freedom to choose the clients you work with instead of saying yes to everything. You want to impact more people with your expertise without it having a drain on your time.
You have two options - you can grow a team and take on more clients, or you can build something scalable that works alongside your clients.
Growing an agency isn’t something that interests you, so building a scalable offer is the way forward. This could look like a course, templates, a program or a membership. What matters is that you can build it once and sell it over and over again.
You might have a clear idea of what that scalable offer looks like, or you might have a dozen ideas and no way to know which one is worth pursuing.
Either way, you’re ready to do this, and you don’t want to figure it out on your own.
You’ve sold a template or someone new has signed up to your course. This is revenue that came in overnight whilst you weren’t at your desk. This isn’t a fantasy. This is what happens when your business has more than one way to make money.
You still work with clients, but you choose who you work with. You’re no longer saying yes to every client; instead, you’re working with people you actually enjoy, not saying yes to everything out of fear.
It’s not gathering dust or sitting on a sales page with no traffic. Your scalable offer is actually selling because it was built properly, positioned correctly and you have a sales and marketing plan to bring in consistent sales.
You're no longer be second-guessing every decision you make or wondering whether your idea is good enough. You have a strategy you trust and a business you're genuinely excited about.
This is the result of building a business model that is scalable and one that no longer relies on client work alone.
Having a marketing mentor (and, I'd argue, a launch strategist) really helped me propel my business forward in both expected and unexpected ways -- you guided me through a rebrand and new website, program launch, growing my email list, discovering how to market more sustainably, helping me figure out the relationship of ads and organic content, and just discover how I can start to scale my business without having to work so much more to get there.
Having someone like you as a mentor has allowed me to make strides in my business in a way that you always know what to say to make me get out of my head and just do the thing. So often I find myself overthinking things I shouldn't and you have this magical way of making me see a perspective that serves me best. I love how our calls were so productive. They would always go from "Hey Louise I'm stuck in my head" to "Ugh this is why I need you, I know what to do now".
"I was so amazed last night reading through my onboarding questionnaire! I'm actually in shock! I hadn't realized how far I had come thanks to your support. I've accomplished most of my goals for the YEAR and we're in March?! I feel more confident now throughout everything that I say and do. I've gained so much clarity about things I was doing before that didn't feel right and on WHY they don't feel right. Definitely the most valuable part of this whole process has been knowing I can count on your support and accountability."
→ You have a successful done-for-you business with consistent clients and consistent revenue
→ You want to add a scalable income stream alongside your client work, not instead of it
→ You have ideas for what that could look like but you're not sure which one to pursue or how to make it happen
→ You've tried building a scalable offer before and it didn't work the way you hoped and you want to understand why and do it properly this time
You know your marketing has been mostly referrals and you're ready to build a real audience that can support a scalable offer
→ You want strategic, specific support personalised to you. Not a generic framework or another course to work through alone.
→ You're ready to invest properly in getting this right
Your done-for-you revenue is inconsistent right now. If you're in feast-or-famine mode, Next Step Please is a better starting point. It's designed to help you stabilise your foundations before scaling.
You can have an amazing offer but if no one knows about it, it’s not going to sell. We build a marketing presence and audience growth strategy that runs alongside the your scalable offer build, so you have warm people ready to buy when you launch. This is done not as an afterthought but alongside everything we are building.
We get clear on who you're talking to, what problem you solve and how to talk about it in a way that attracts the right people for both your done-for-you services and your scalable offer. Messaging and positioning done right can be the single thing that turns your offer from a flop to a huge win so it’s important we get it right.
We look at what you're currently offering, how it's structured and whether it's giving you the space to grow. For some clients this means restructuring your offers to free up capacity. For others it means making small changes. Either way we make sure your done-for-you work is set up to sustain you while we build the scalable side.
Before we build anything, we look at your entire business from your offer suite, messaging and pricing to your capacity, marketing and audience. I'll tell you clearly what's working, what needs to change and what we're going to do so we're always building on solid foundations rather than skipping steps that will cost you later.
Every client I work with is different so the work we do together will look different too. While the areas we cover are the same, how we work through them is completely personalised to you.
We always start with a two-hour kick-off call where I get into the details of your business. We look at what's working, what isn't and what needs to change before we build anything new. From there we work through five core areas:
This is what we're working toward the whole time. We choose the right scalable offer format for your business and audience, build it properly with a launch strategy built in from the start, and launch it. By the end of the six months, you have a scalable offer that's live and generating income.
I knew I wanted to scale so I worked with a business coach and launched my first scalable offer - a £12 brand strategy workbook that went on to make thousands passively without me actively promoting it. From there, I built a collection of Showit website templates, which meant I could take on fewer clients and increase my revenue at the same time.
Coming from a marketing background, I made organic visibility and a multi-channel marketing strategy a priority from the start. That led to 10,000 monthly website visitors and over 300 new email subscribers every month.
Shortly after launching my templates, two service providers asked me to help them build and launch their own scalable offers. I realised how much I loved it and slowly my business became what it is now. Helping done-for-you service providers build scalable income alongside their client work.
What I bring to this isn't something I learned from a course. It's years of real experience building my own scalable offers, making my own mistakes and learning what actually works. Combined with 20 years of marketing experience, I can look at your specific business and help you build something sustainable and scalable.
I started my business nine years ago as a brand and website designer. I reached a point where I was consistently booked with done-for-you clients and found myself working evenings once the kids were in bed just to keep on top of it all.
A detailed plan for the six months tailored specifically to your business and goals.
With clear actions and next steps after every session.
Unlimited voice/text support Mon–Fri so you're never stuck between calls.
Copy, content, sales pages, emails, launch assets. Think of me as your strategic thought partner with eyes on everything.
From someone who has built scalable offers herself and helped other service providers do the same.
Working 1-1 with Louise gave us so much clarity and direction, which is what we were missing before! Each call had at least 1 'aha' moment that we were able to implement and start seeing results. Our approach to marketing felt very 'all over the place' before, and now feels much more streamlined and effective.
"I came in wanting to launch a course and figure out how to market it alongside my custom design services. I did exactly that by the time we finished. And I surpassed my enrolment goals! I chose to work with you specifically because your program's objective really spoke to me. I was overwhelmed by custom design projects and wanted to stop having to rely on these intense projects for my income. When I saw your "1:1 vs 1:many" explanation it resonated with me a lot and I realized that was what I wanted.
You could keep trying to piece things together on your own, hoping something clicks.
You could get a strategic partner in your corner to help you figure out what isn’t working and build a sustainable path forward. What’s it going to be?
Where do I start? Louise helped me go from overworked, not knowing how to scale, and the only marketing being my Instagram to being booked out with all absolute dream clients at my higher ticket pricing, a multi-channel marketing strategy, a website I'm frickin' proud of and so much confidence now!
I had been in contact with Louise for about a year before I started working with her and I just knew she'd be an absolute joy to work with.
It was easily the best decision I made for my business. Before I started working with Louise, I was a little hesitant to work with a coach but I am so glad I overcame that hesitation and decided to work with her. It was monumentally transformative and so, so helpful. If anyone is looking for a coach, I would highly recommend Louise. She is the kindest human and it was just so, so lovely to work with her and I’m really sad that our time together has come to an end for now.
As a designer most if not all of my business comes from referrals and I really wanted to make sure I had leads coming from other places incase referrals dried up. She worked with me to create a step by step marketing plan that fits exactly to my business and revenue goals. She helped me get on other platforms like Pinterest, to start blogging and create an email list. I could not recommend Louise enough. You need to book her for 1:1 coaching!
Soufflé croissant cake cake soufflé. Cotton candy halvah liquorice muffin cotton candy chocolate candy jelly gummies. Oat cake sesame snaps powder toffee liquorice chocolate cake. Cheesecake fruitcake donut donut sweet.
Lollipop candy canes topping lemon drops chupa chups. Chupa chups brownie brownie pudding muffin caramels. Dessert jelly beans soufflé sugar plum lollipop. Ice cream croissant jujubes lollipop donut gingerbread.
Cheesecake dessert pastry bear claw liquorice. Bear claw halvah marshmallow liquorice topping sweet. Brownie gummi bears jelly powder pudding tart chocolate bar.
Ice cream cheesecake pudding jelly beans jelly-o sugar plum pudding. Cotton candy cheesecake sesame snaps sugar plum powder apple pie pudding. Sweet roll dessert jelly danish cake sesame snaps.
Sesame snaps oat cake pudding sweet croissant liquorice icing chocolate bar lollipop. Bear claw jelly gummies jujubes macaroon. Dessert cheesecake marzipan.
Tart chocolate bar jelly dessert biscuit candy icing candy canes. Bear claw liquorice croissant marshmallow chocolate cake cheesecake jelly-o gingerbread. Bear claw gingerbread chocolate bar dragée soufflé.
Bonbon donut carrot cake. Lollipop jelly beans carrot cake. Jelly-o soufflé pudding carrot cake marzipan croissant. Gingerbread carrot cake chocolate fruitcake sweet cotton candy powder.
Donut cake fruitcake liquorice chocolate cake cookie danish chocolate lollipop. Chocolate bar pastry donut chupa chups cotton candy. Chocolate bar biscuit caramels jelly beans. Fruitcake danish topping bonbon cheesecake cupcake bear claw.
No. Some clients come with a clear idea, some come with twelve ideas and aren't sure which one to pursue and some don’t have any ideas but know that a scalable offer is something they want in their business. All of these are fine as working out which offer is right for your business is one of the things we do together.
That's completely okay and more common than you'd think. The six months is tailored to you so if your business needs restructuring before we build anything new, that's where we focus first. The goal is always to end up with a scalable offer that actually works, and sometimes that means doing more groundwork at the start.
Understanding why it didn't work is one of the first things we look at. Most scalable offers fail not because the idea was wrong but because the business isn’t set up to support it. This could look like a lack of capacity, limited audience or no marketing strategy to support a launch. We identify and fix these things first so this time the offer has a genuine chance to work.
Next Level Please is designed for service providers with consistent done-for-you revenue who are ready to add a scalable income stream. If your revenue is unpredictable right now, I’d recommend Next Step Please. It's a 90-minute intensive to figure out what's causing the inconsistency and build a 90-day plan to fix it. You can find out more here.
Fill in the application form and we'll book a call to find out. I want to make sure this is the right program for where you are and that I'm the right person to help you. If it's not the right fit for either of us, I'll tell you honestly.
Next Level Please is for done-for-you service providers who are ready to stop thinking about scalable offers and actually build it into their business model with the right strategy, the right support and the right foundations in place so it works.
The application takes about five minutes. From there we'll book a call to talk through where you are and whether this program is the right fit. If it is, we get started. If it isn't, I'll point you in the right direction.
Either way, you'll leave the call with more clarity than you had before. That's a promise.
You've been thinking about this for a while. You know you want scalable income alongside your client work and you also know you don't want to keep figuring it out alone.
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