Expand Your Brand is a 12-month high-touch hybrid ‘do it together’ group program for service providers who are ready to expand their reach, impact and income by packaging up their expertise into digital products.
Inside of this program, you will build long-term, sustainable marketing strategies that will grow your audience as well as create and launch your first (or next) digital product.
Don’t let another day, week or month go by without turning these scenarios around. You have it inside you to create the life and business of your dreams. Sometimes you just need a helping hand.
You’re working 1:1 with clients and want to grow but you know you don’t want to build out an agency
You have been thinking about creating digital products for a while now but you haven’t got round to doing it yet
You want to stop relying so heavily on social media to market your business so that you don’t have to show up 24/7
You have so many ideas for digital products but you don’t know what to focus on first
You’re booked out with 1:1 clients and have no idea how you can scale your business without any free time
You already have digital products but you’re struggling to find the time to promote them and you’re also not sure how to
"I came in wanting to launch a course and figure out how to market it alongside my custom design services. I did exactly that by the time we finished. And I surpassed my enrolment goals! I chose to work with you specifically because your program's objective really spoke to me. I was overwhelmed by custom design projects and wanted to stop having to rely on these intense projects for my income. When I saw your "1:1 vs 1:many" explanation it resonated with me a lot and I realized that was what I wanted.
As a designer most if not all of my business comes from referrals and I really wanted to make sure I had leads coming from other places incase referrals dried up. She worked with me to create a step by step marketing plan that fits exactly to my business and revenue goals. She helped me get on other platforms like Pinterest, to start blogging and create an email list. I could not recommend Louise enough. You need to book her for 1:1 coaching!
I've worked with many done-for-you service providers 1:1 over the past couple of years supporting them in expanding their marketing efforts and introducing digital offerings into their business, whether that be digital products, courses and/or group programs. Now I want to expand my own impact by bringing together a group of ambitious women who all have the same mission... To expand their reach and their impact by working smarter, not harder.
Structure your offer suite so that you can scale back on 1:1 client work without sacrificing your income.
Find the time to create space in your business to enable you to create and launch your first (or next) digital product
Create (and implement) a sustainable marketing strategy that wll grow your audience beyond Instagram and referrals
Build out your evergreen sales system so that you can be making sales consistently without needing to show up 24/7
But you want to know how to increase your sales and market it alongside your 1:1 services.
Whilst working on your digital product idea in the background ready to launch sometime in the next 12-months.
And you're now ready to package up your expertise into a digital product so you can expand your impact and income.
This program is for done-for-you service providers who are wanting to expand their reach and their impact with a sustainable marketing strategy as well as launch digital products so they can expand their income without working more hours. You might:
It was easily the best decision I made for my business. Before I started working with Louise, I was a little hesitant to work with a coach but I am so glad I overcame that hesitation and decided to work with her. It was monumentally transformative and so, so helpful. If anyone is looking for a coach, I would highly recommend Louise. She is the kindest human and it was just so, so lovely to work with her and I’m really sad that our time together has come to an end for now.
Having someone like you as a mentor has allowed me to make strides in my business in a way that you always know what to say to make me get out of my head and just do the thing. So often I find myself overthinking things I shouldn't and you have this magical way of making me see a perspective that serves me best. I love how our calls were so productive. They would always go from "Hey Louise I'm stuck in my head" to "Ugh this is why I need you, I know what to do now".
"I was so amazed last night reading through my onboarding questionnaire! I'm actually in shock! I hadn't realized how far I had come thanks to your support. I've accomplished most of my goals for the YEAR and we're in March?! I feel more confident now throughout everything that I say and do. I've gained so much clarity about things I was doing before that didn't feel right and on WHY they don't feel right. Definitely the most valuable part of this whole process has been knowing I can count on your support and accountability."
Learn why strategy alone won't help you build a successful online business.
Overcome any mindset struggles you're facing including imposter syndrome and limiting beliefs.
Combat launch jitters and nerves so that it doesn't affect your launch.
The first module of Expand Your Brand is all about setting your mindset up for success. By the end of this module, you will:
Learn how to manage your time effectively and avoid overwhelm.
Create a schedule so that you can find the time to work on your digital product.
Discover tips and tricks to help you stay motivated during your digital product journey.
Finding the time to create your digital products and market your business is a struggle for many business owners. In this module, you'll:
The vision for your business and how digital products feeds into that as well as your income goals for both 1:1 services and digital products.
Who you're creating the products for and the problems that need solving.
It's important you have the foundations in place before we move into creating your hybrid business model and launching your digital product. By the end of this module you'll have clarity on:
Mapped out your hybrid business model so that you can see how your 1:1 services and digital products can work seamlessly together.
In this module, we'll be designing your hybrid business model. By the end of module four, you will have:
Conducting market research so that you know what problems your ideal clients need solving.
Identifying your products transformation and mapping out your signature process.
Outlining your digital product and learning how best to price your product.
Market research is an essential part of business especially when creating a new product. This must not be missed module will support you in:
Confidence that you can build an audience even if you're starting from the beginning.
An email list that you can build upon throughout your business.
Knowledge of the different ways you can build an audience quickly.
Launching a product without an audience is like trying to board a plane without a ticket, it just won't work. You'll walk away from this module with:
Understand the different ways in which you can validate your offer.
Create a waitlist of people who are interested in your digital product.
Soft-launch your digital product using the strategies learnt in this module.
You don't want to waste time and money creating a product that your audience aren't looking for. This is another must not be missed module where you will:
Know what tech you need to get your product out there into the hands of people who want it.
Create your digital product so that it is set-up and ready to go.
Learn what you need to do next once you've created your offer.
Now you've validated your offer, it's time to roll up your sleeves and create your product. By the end of this module you will:
Have an integrated marketing plan in place with strategies that work for you and your business.
Learn how to use your content to generate leads and sales.
Discover different ways to repurpose and make your content work harder.
It's time to work on growing your audience so that you can see those consistent sales coming in. In module nine, you will:
What you need to do in the lead up to your launch to set you up for success.
Strategies to give your launch a boost mid way through as well as end on a high.
How to debrief your launch so that you can see what worked and what needs tweaking next time.
You've done all the hard work and now it's time to reap the rewards. By the end of this module, you will have launched your product and learned:
Learn when the best time is to go evergreen with your digital product.
What you need to have in place to create your evergreen sales system.
Set-up your evergreen sales system so that you can start making sales on autopilot.
Launching is great but what do you do in-between launches? In the final module of Expand Your Brand, you will:
Soufflé croissant cake cake soufflé. Cotton candy halvah liquorice muffin cotton candy chocolate candy jelly gummies. Oat cake sesame snaps powder toffee liquorice chocolate cake. Cheesecake fruitcake donut donut sweet.
Lollipop candy canes topping lemon drops chupa chups. Chupa chups brownie brownie pudding muffin caramels. Dessert jelly beans soufflé sugar plum lollipop. Ice cream croissant jujubes lollipop donut gingerbread.
Cheesecake dessert pastry bear claw liquorice. Bear claw halvah marshmallow liquorice topping sweet. Brownie gummi bears jelly powder pudding tart chocolate bar.
Ice cream cheesecake pudding jelly beans jelly-o sugar plum pudding. Cotton candy cheesecake sesame snaps sugar plum powder apple pie pudding. Sweet roll dessert jelly danish cake sesame snaps.
Sesame snaps oat cake pudding sweet croissant liquorice icing chocolate bar lollipop. Bear claw jelly gummies jujubes macaroon. Dessert cheesecake marzipan.
Tart chocolate bar jelly dessert biscuit candy icing candy canes. Bear claw liquorice croissant marshmallow chocolate cake cheesecake jelly-o gingerbread. Bear claw gingerbread chocolate bar dragée soufflé.
Bonbon donut carrot cake. Lollipop jelly beans carrot cake. Jelly-o soufflé pudding carrot cake marzipan croissant. Gingerbread carrot cake chocolate fruitcake sweet cotton candy powder.
Donut cake fruitcake liquorice chocolate cake cookie danish chocolate lollipop. Chocolate bar pastry donut chupa chups cotton candy. Chocolate bar biscuit caramels jelly beans. Fruitcake danish topping bonbon cheesecake cupcake bear claw.
Expand Your Brand has been designed to give you plenty of space for implementation and support. Building a long term marketing strategy alongside digital products takes time and I want to ensure you feel supported throughout your journey.
This all depends on how your current business is set up. You know your business and audience best and once inside, you'll answer a series of questions which will provide you with a personalised roadmap and plan for your first 90-days inside of Expand Your Brand.
The group calls will be every other Wednesday at 10am and 4pm UK time. Once you join, you'll be placed in a pod for either the morning or afternoon calls depending on your timezone.
A LOT!!! I'll be available inside of the Slack community daily to support you between Monday to Wednesday and on Fridays. Thursdays are my day off. We will also have group Q&A calls every other week on Zoom. I'll be with you every step of the way.
In addition to the group calls every other week and Slack community, there will be the opportunity for you to submit work for feedback once you hit a particular milestone. There will also be monthly accountability check-ins and implementation sessions with the group so you can get things done as well as milestone bonuses including 1:1 calls.