You may think that a business and a brand are two of the same but they’re not. What is a business? Your business is your foundation. Your business is the products and services that you offer. It’s your business model. Without a business, there’s nothing to brand which is why before you can create a […]

One of the biggest mistakes I see entrepreneurs making in their business is launching and running a business without having a strategy in place. Instead of focusing on the long-term strategy, they pull together a logo and a website, put together their services with prices that have often been plucked out of thin air, create […]

Have you heard of the know, like, trust factor when it comes to marketing? Building trust with your audience is the final step someone takes before they decide to work with you. They already KNOW you, they’ve been following what you do and they LIKE what they see however in order to decide to work […]

Is this you? You’ve been in business for a couple of years and you are now ready to take everything you have learnt and discovered about yourself and your business so far and use it to up-level. The first year or two in business is what I like to call the discovery phase. You’ve thought […]

A solid brand identity is a key component in growing a successful online business. It can set you apart from the competition, promote your value proposition and build trust with your audience. However, there are four questions that you should answer at the beginning of branding your online business. It’s not recommended to proceed with […]

Digital marketing is a term that adopts a wide range of marketing activities from social media, email marketing, content marketing, online advertising, SEO and more. It’s easy to see why small businesses can get overwhelmed and confused by which digital marketing avenues to pursue. I want to try and demystify these digital marketing strategies and […]

I sometimes get enquiries purely for logo design and every time I get one, I cry a little inside. Seriously though, I don’t offer just logo design and there are very good reasons for this. With each ‘logo design’ enquiry I receive, I politely tell them that I don’t offer logo design as a stand-alone […]

Branding is something that small business owners are familiar with and often know that they need but sometimes can’t justify the investment or are unable to explain why they need it. As a branding designer, I’m going to explain why branding is important for your creative business and why I believe it really is worth […]

As creative small business owners, we only have so many hours available to work on our business. We don’t always have the luxury of hiring specialists to work alongside us to take over our accounting or to manage our social media or emails. This is why automating and batching as much as you can is […]

Preparing for a website redesign is no mean feat. It’s a huge undertaking that should be given time and thought and is most certainly not something you want to be rushing into. I go through a thorough process with my web design clients that involve a number of steps which I will outline and go […]