This post is the first in a series of eight posts focused on building a successful personal brand online. The eight topics that I’ll be covering are below and I’ll link to these articles as they go live so that you can follow the entire series. Brand Foundations / Brand Strategy (This post) Ideal Client […]

Oh how I love Showit! In a previous blog post called Why I Moved From WordPress to Showit, I talked about how coding websites were my least favourite thing to do. I love designing but coding, whilst I can do it, is just not for me.  Then came along Showit and I soon fell in […]

In this blog post, I’m going to walk you through the steps so that you can set-up your own tripwire for your business.  First of all, I want to tell you a little bit about how I got started with my first tripwire. Feel free to scroll down to the how-to below. When I first […]

Today I want to tell you about why I made the decision to move my website from WordPress to Showit and why it’s the only platform I now use for my clients. I adore Showit so much that I have also created a range of Showit website templates in my all-new online shop and I’m […]

I am so excited to share with you today the brand and website launch for Rebecca Thatcher. Rebecca reached out to me towards the end of 2018 because she was ready to take her business to the next level. After running her business under the previous name of RF Social Ltd for about 18 months, […]

What is a personal brand? To me, there are two types of brand – a personal brand and a business brand. A personal brand is connected to an individual. It’s when you can clearly put a face to a business and you build a connection with the person behind the business. Good examples of those […]

There’s a lot of information on the internet about ideal clients – why they are important and how to figure out who they are. If you’re reading this article, I’m going to assume that you know who your ideal client is or at least have an idea of who you do and don’t want to […]

Rebranding is the process of altering your brand message and identity to better suit your business’ needs. There comes a point in every business’ journey where you will need to go through a rebrand. Knowing when to rebrand your business is a question that I get asked a lot. How will I know when the […]

Small and Mighty Co. is a content marketing consultancy and small business hub for independent retailers, makers and creatives. Owner Sam Burgess, came to me with a vision for Small and Mighty Co. (previously Social Mouth Ltd) and I was SO excited to help her deliver it! I absolutely adore working with online service-based business […]

You may think that a business and a brand are two of the same but they’re not. What is a business? Your business is your foundation. Your business is the products and services that you offer. It’s your business model. Without a business, there’s nothing to brand which is why before you can create a […]