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This post is about a topic that I think is relevant for so many of us entrepreneurs – How to stay motivated to reach your goals. If you’re fed up with writing down your goals and not achieving them, then listen (or read) on because this episode is just for you.

In today’s episode, I want to talk to you about how to build a brand, not just a business. The difference between just building a business and then building a brand for your business is that your brand is what is going to ensure your business is successful and can stand the test of time.  […]

Welcome to the first ever episode of the Brand, Market, Flourish podcast. I honestly can’t believe I’m recording this. Launching a podcast has been on my yearly goals list for the past two years but I just kept putting it off.  The truth is, I didn’t really have a plan for it. I simply knew […]

This post is the second in a series of eight posts focused on building a successful personal brand online. The eight topics that I’ll be covering are below and I’ll link to these articles as they go live so that you can follow the entire series. Brand Foundations / Brand Strategy Ideal Client (this post) […]

What is a personal brand? To me, there are two types of brand – a personal brand and a business brand. A personal brand is connected to an individual. It’s when you can clearly put a face to a business and you build a connection with the person behind the business. Good examples of those […]

5 Ways to Build a Strong Personal Brand

There’s a lot of information on the internet about ideal clients – why they are important and how to figure out who they are. If you’re reading this article, I’m going to assume that you know who your ideal client is or at least have an idea of who you do and don’t want to […]

How to attract your ideal clients to your online business

Rebranding is the process of altering your brand message and identity to better suit your business’ needs. There comes a point in every business’ journey where you will need to go through a rebrand. Knowing when to rebrand your business is a question that I get asked a lot. How will I know when the […]

6 signs it's time to rebrand your business

You may think that a business and a brand are two of the same but they’re not. What is a business? Your business is your foundation. Your business is the products and services that you offer. It’s your business model. Without a business, there’s nothing to brand which is why before you can create a […]

The difference between a business and a brand

One of the biggest mistakes I see entrepreneurs making in their business is launching and running a business without having a strategy in place. Instead of focusing on the long-term strategy, they pull together a logo and a website, put together their services with prices that have often been plucked out of thin air, create […]

5 Steps to a Flourishing Online Brand

Is this you? You’ve been in business for a couple of years and you are now ready to take everything you have learnt and discovered about yourself and your business so far and use it to up-level. The first year or two in business is what I like to call the discovery phase. You’ve thought […]

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