Welcome back to another episode of The Scalable Business Show. This is episode 35 and today I’m talking about a topic that has been bothering me for a while now and I feel like it’s getting more and more prominent. This topic is the notion that there’s only one way to achieve success. 

You’ve seen the posts, you’ve heard the claims: 

“Live launches no longer work” 

“No one is buying high-ticket anymore” 
“People need small low-ticket offers” 
“Business owners only want 1:1 support” 
“Email marketing is dead”

Well, I’m here to tell you that these sweeping statements are not only misleading but also detrimental to the diversity and uniqueness of the entrepreneurial journey. 

In this episode, I’m talking about why it’s so important to avoid the trap of one-size-fits-all thinking, and how embracing multiple business models can actually be the key to your success.

I’m also giving some examples of how you can still put across your message without trying to convince your audience that your way is the only way.

So, whether you’re feeling overwhelmed by the noise or simply looking for fresh perspectives to expand your impact, this is the episode for you.

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There is more than one way to run a successful business

One thing I have always been proud of in my business is that I will NEVER tell you that there is only one way to do things.

For example, a client once said to me that live launching exhausted her. To the point where she had to take a nap after doing a live workshop. 

Did I tell her that live launches were the only way to do things and she just needed to accept it and get used to it? 

No, I did not!

I said ‘No problem, I completely understand. Live launching isn’t the only way so let’s talk about how we can create a strategy that works for you and your business’ and I gave her suggestions that I thought could suit her personality and the way she likes to work.

I love working with my clients inside of my 1:1 mentoring program for this exact reason. We get to build a completely personalised strategy that works for you and your business because there is more than one way to do things.

This level of personalisation is also something that I am looking to build into one-to-many offers going forward. Whilst it would be impossible to be able to create a completely personalised strategy inside of these offers, there are ways I can still do so to give my clients the best possible experience whilst also making it scalable.

Don’t get me wrong, I get it. We are all out here trying to sell our offers. I’m also trying to sell mine but I do think that there is a way in which we can do so without feeling like we need to convince our audience that our way is the only way to do things.

Scalable Offers vs Building an Agency

Let’s take my business. I specialise in working with online service providers who desire to expand their impact and their income. Now there are many ways in which they could do this… one option being building an agency and another option being to package up their expertise into one-to-many offers. I work with clients who are looking to do the latter.

Do I tell them that building an agency won’t work for them or that the only way to scale is to create digital products? Nope! I acknowledge that there are multiple ways but if they are looking to scale without growing a team then one-to-many offers is the way to go.

Real Life Examples

Let’s look at some examples for other types of businesses shall we. I’m going to share two different real-life examples that I have seen and then share different ways in which they could tweak their messaging so that they are not scaremongering or trying to convince their audience that their way is the only way.

First up, the coach whose message is ‘Live launches no longer work.’ 

This particular coach specializes in evergreen funnels and offers where there are no open and closed-door models and no live launches.

I am all for this type of model, and this is definitely one way to run a business. However, what could this person do instead of trying to convince her audience that evergreen funnels are the only way to sell offers successfully?

Here are a few ways her messaging could be tweaked:

1. Discover the Power of Evergreen Funnels – Instead of dismissing live launches, this headline invites the audience to learn about the benefits of evergreen funnels without implying that other methods are ineffective.

2. Evergreen Funnels: A Flexible Alternative to Live Launches  – This positions evergreen funnels as a viable and flexible option, suggesting it as an alternative rather than the only solution.

3. Why I Switched to Evergreen Funnels and How It Transformed My Business  – Sharing a personal story can be powerful. This approach explains why the coach prefers evergreen funnels without discrediting live launches. It focuses on personal experience and transformation.

4. Evergreen Funnels vs. Live Launches: Which Is Right for You?  – This messaging offers a comparative approach, helping potential clients understand the pros and cons of both methods, allowing them to make an informed decision.

5. How Evergreen Funnels Can Complement Your Live Launch Strategy  – This inclusive message shows how evergreen funnels can be used alongside live launches, offering a hybrid approach that can cater to different business needs.

By adjusting the messaging in these ways, this particular coach can highlight the benefits of evergreen funnels without undermining other methods.

Let’s look at another example. 

Next up, the coach whose message is ‘No one is buying high-ticket anymore.’ 

This particular coach focuses on smaller, low-ticket offers and believes that the market has shifted away from high-ticket investments.

I understand where this perspective is coming from, and there is definitely a place for low-ticket offers in the market. However, it’s simply not true that no one is buying high-ticket anymore. There are still many people out there who see the benefits of more high-touch and therefore higher-ticket investments.

So, what could this person do instead of trying to convince their audience that high-ticket offers are no longer viable? Let’s look at how their messaging could be tweaked in a way that doesn’t explicitly say that their way is the only way to do things and all other methods won’t work anymore.

Here are a few ways their messaging could be adjusted:

1. Unlock the Potential of Low-Ticket Offers – Instead of stating that high-ticket offers are obsolete, this headline invites the audience to explore the benefits of low-ticket offers without dismissing high-ticket options.

2. Low-Ticket Offers: An Accessible Entry Point for Your Audience – This positions low-ticket offers as a great starting point, suggesting it as an accessible option rather than the only solution.

3. Why I Focus on Low-Ticket Offers and How It Works for My Business  – Sharing a personal story can be powerful. This approach explains why the coach prefers low-ticket offers without discrediting high-ticket sales. It focuses on personal experience and success.

4. High-Ticket vs. Low-Ticket Offers: Finding the Right Balance for Your Business  – This messaging offers a comparative approach, helping potential clients understand the pros and cons of both methods, allowing them to make an informed decision.

5. How Low-Ticket Offers Can Complement Your High-Ticket Strategy – This inclusive message shows how low-ticket offers can be used alongside high-ticket investments, offering a hybrid approach that can cater to different business needs.

By adjusting the messaging in these ways, it’s possible to highlight the benefits of low-ticket offers without undermining the viability of high-ticket investments. 

If both of these business owners adjusted their messaging, it would still position them as experts in their field but it would also show respect for a wider range of business strategies and acknowledges that what works for one person may not work for another.

Your way of doing business isn’t the only way

Now, let’s talk about why it’s so important that we don’t exclude other models of doing things when trying to market and sell our offers.

The truth is, the industry is becoming very fed up—not to mention confused—as everyone is trying to say that their way is the only way. When we, as business owners, put forth messaging that says there is only one path to success, we are doing a disservice to the diversity and uniqueness of the entrepreneurial journey.

Here’s the thing: every business is different. What works brilliantly for one person might not work at all for another. And that’s okay! The beauty of the online business world is that there are countless ways to achieve success. Whether it’s through live launches, evergreen funnels, high-ticket offers, low-ticket products, 1:1 support, group programs, or memberships—there is no one-size-fits-all solution.

By insisting that our way is the only way, we not only alienate potential clients who might benefit from a different approach but also contribute to the noise and confusion that so many entrepreneurs are feeling. Instead of empowering our audience, we risk disempowering them by making them feel like they must fit into a mold that might not be right for them.

We shouldn’t need to scaremonger our audience and potential clients into working with us. Our goal should be to guide, support, and inspire. Our goal should be to show our audience that there are multiple paths to success and to help them find the one that resonates with their values, strengths, and lifestyle.

When we acknowledge different models and ways of doing business, we create a more inclusive and supportive environment. We show our audience that we respect that each and every person and business is different and we are here to help them discover the best strategy for their unique business. 

This not only builds trust but also positions us as thoughtful, empathetic, and flexible leaders in our industry.

It’s important to remember that the key to effective marketing and selling is not about proving that your way is the only way. It’s about demonstrating the value of your approach while respecting and acknowledging that many other strategies exist.

By embracing this mindset, we can create a more vibrant, diverse, and successful entrepreneurial community. A community where every business owner feels seen, heard, and supported—no matter what path they choose to take.